Business Outcomes First
Define the result, constraint, or opportunity before deciding where AI should contribute.
About RushTree
Business Optimization First. AI Second.
RushTree helps growing businesses put AI to work inside the business, not beside it. Through OPTIMA, we build and manage Human + AI capabilities that expand capacity, improve how work gets done, and keep people in control.
Managed by RushTree. Led by your people.
Founder and business transformation leader
Business Experience Built for the Human + AI Era.
Paul Blocchi founded RushTree to help businesses turn AI from scattered tools into a managed operating capability. He brings 35 years of experience across sales, marketing, business transformation, 2D and 3D digital imaging, and executive leadership.
Since 2015, Paul has designed, developed, deployed, and managed AI solutions for healthcare organizations and other businesses. His work has focused on client and patient experience, process improvement, and productivity.
He also serves as Director of AI for Black Talon Security, a cybersecurity firm serving healthcare and other organizations responsible for highly sensitive data. Paul holds a master's degree in Big Data and Business Intelligence and a Six Sigma Master Black Belt certification.
Today, he works with growing manufacturers, distributors, healthcare practices, and service businesses to build the operating structure for a Human + AI workforce.
- 35 years
- Business leadership and transformation
- Applied AI since 2015
- Solution design, deployment, and management
- Master's degree
- Big Data and Business Intelligence
- Six Sigma
- Master Black Belt certification
Why RushTree exists
A Better Business Is the Point.
AI matters only when it helps the business work better and gives people more useful capacity. RushTree was built to make that outcome practical, managed, and measurable.
The RushTree difference
OPTIMA connects managed AI capacity to real work, approved business context, and human decision-making across the company.
OPTIMA is designed primarily for established U.S. businesses with 10 to 500 employees, typically generating $2 million to $100 million in annual revenue. RushTree also supports larger organizations, business units, and multi-location groups through focused Human + AI optimization initiatives and custom enterprise OPTIMA programs.
Beyond the core OPTIMA framework
Custom AI solution design and development can be scoped through a focused Strategy Review around the intended business outcome.
Human + AI by Design
Use AI for speed, preparation, and intelligence while people retain judgment, relationships, and accountability.
Authority by Design
Keep consequential decisions and actions inside approved boundaries and under the control of the right people.
Continuous Improvement
Activate the right capacity, strengthen performance, and measure whether the business is getting stronger.
AI For The Rest of Us
Practical AI Thinking for People Who Run Businesses.
Paul publishes practical articles and short video explainers that turn complex AI questions into clear decisions for owners and executives.
- AI discovery and AEO
- How customers find, evaluate, and trust businesses in AI-powered search.
- Loop Engineering
- How teams build repeatable cycles for learning, execution, and continuous improvement.
- Human + AI workforce
- How to expand capacity while keeping authority and accountability with people.
Start with the business
Tell Us What Is Slowing the Business Down.
Take the AI Business Audit for a structured first step, or book a Strategy Call to discuss a more complex need.