Speed to Lead
Create and convert opportunity faster.
How OPTIMA works
Discover. Design. Deliver. Then Keep Improving.
RushTree discovers the strongest opportunity through the OPTIMA AI Business Audit, designs the right Human + AI capability, and delivers it through Design + Launch. The ongoing AIM Cycle keeps the capability active, improving, and measurable.
Managed by RushTree. Led by your people.
The OPTIMA AIM Cycle
- AActivate
- IImprove
- MMeasure
Activate. Improve. Measure. Keep moving forward.
Start with the OPTIMA AI Business Audit
Find Your Best First Move.
The AI Business Audit uses the Three Speeds to identify where a Human + AI workforce may create the greatest impact first.
Speed to Need
Get timely, relevant, up-to-date answers when people need to decide or act.
Speed to Succeed
Keep campaigns and projects moving toward their intended results.
OPTIMA AI Business Audit
Discover whether your strongest opportunity is Speed to Lead, Speed to Need, or Speed to Succeed.
The OPTIMA AIM Cycle
Activate. Improve. Measure.
AIM explains how OPTIMA brings approved Human + AI capacity into operation, improves the business, and measures whether the change matters without asking leadership to manage the technology.
A
01
Activate
Bring managed AI capacity into approved work across the business while people retain judgment, relationships, decisions, and authority.
I
02
Improve
The Value Optimization Engine keeps attention on meaningful opportunities to strengthen performance, consistency, and scalability.
M
03
Measure
The Continuous Value Model makes business performance and value signals visible so leadership can see whether the company is getting stronger.
Authority by Design
AI Expands Capacity. People Retain Authority.
OPTIMA supports a Human + AI workforce where AI contributes speed and intelligence while people remain accountable for consequential decisions and actions.
AI contributes
Capacity, preparation, and intelligence.
AI can research, analyze, prepare, recommend, organize, and monitor inside approved boundaries.
People provide
Judgment, approval, and accountability.
Leadership sets the purpose and retains authority over consequential business action.
Approval requirements follow each client organization's policies and operating context.
Built around the business
A Managed Capability, Not Another Tool to Figure Out.
RushTree keeps the public engagement simple and business focused. OPTIMA is shaped around approved priorities, works with appropriate parts of the existing environment, and stays managed over time.
Business first
Start with the outcome.
The business need determines where AI should contribute, not the novelty of a tool.
Built for fit
Work with what makes sense.
OPTIMA is intended to work with approved parts of the technology the business already uses.
Managed by RushTree
Keep AIM moving.
RushTree manages the capability so leadership can stay focused on performance and decisions.
Common questions about OPTIMA
Clear Answers for Business Leaders.
These public answers explain the business value and decision boundaries without exposing RushTree's proprietary operating methods.
- What is OPTIMA?
- OPTIMA is RushTree's managed Human + AI business optimization system. It combines managed AI capacity, continuous improvement, and business-value intelligence while people retain authority.
- What is a Human + AI workforce?
- A Human + AI workforce combines human judgment, relationships, creativity, and accountability with AI-supported research, preparation, monitoring, analysis, and repeatable execution.
- Does OPTIMA replace employees?
- No. OPTIMA is designed to add managed AI capacity around useful work, not replace the people responsible for it. People remain responsible for consequential decisions, relationships, approvals, and commitments.
- Which business areas can OPTIMA support?
- OPTIMA can add managed capacity across Sales, Marketing, Finance, Operations, and Executive Leadership. The approved configuration is based on the business's priorities and operating context.
- What happens after the OPTIMA AI Business Audit?
- RushTree reviews the strongest value opportunities, recommends the right OPTIMA configuration, defines the Design + Launch scope, and provides clear pricing before any commitment.
- How is OPTIMA pricing determined?
- Pricing reflects the recommended Growth, Scale, or Enterprise configuration, the managed monthly capability, the one-time Design + Launch work, and any additional custom scope identified separately.
Your next best step
Ready to Build a Better-Running Human + AI Business?
Discover where AI can create the greatest impact, then put the OPTIMA AIM Cycle to work.