A
Activate
Human + AI Workforce
Activate managed AI capacity around priority work while people retain authority, judgment, and accountability.
Human + AI Is the New Workforce Model
Your AI Optimization Team, Built Into the Business.
A Human + AI Workforce That Keeps Improving.
OPTIMA is RushTree's managed Human + AI business optimization system. It combines an AI workforce, continuous optimization, business-value intelligence, and Authority by Design in one capability managed for your company.
Managed by RushTree. Led by your people.
From scattered tools to managed capability
Put AI to Work as One Business System.
OPTIMA connects approved business context, useful AI capacity, department needs, leadership visibility, and human approval into one managed operating model.
Business prioritiesApproved systemsRecurring work
Managed by RushTreeOPTIMAHuman + AI
Department capacityExecutive intelligenceHuman approval
OPTIMA AI Business Audit
Discover where a managed Human + AI workforce can create the greatest impact.
The OPTIMA AIM Cycle
Activate. Improve. Measure. Then Keep Going.
AIM connects managed Human + AI capacity, the Value Optimization Engine, and the Continuous Value Model. RushTree manages the capability while people retain authority.
I
Improve
Value Optimization Engine
VOE
Continuously finds where time, money, capacity, or opportunity is being lost and what to improve next.
M
Measure
Continuous Value Model
CVM
Tracks business performance and value-readiness signals to show whether the company is getting stronger.
The Three Speeds
Your Business Gives Off Signals. OPTIMA Helps You Act on Them.
Red, amber, and green make the Three Speeds memorable. The AI Business Audit uses this business lens to help identify where a Human + AI workforce can create the strongest first advantage.
- 01
Speed to Lead
Create and convert opportunity faster.
Respond to opportunity with stronger preparation, intelligence, and follow-through.
- 02
Speed to Need
Get timely, relevant, up-to-date answers when people need to decide or act.
Bring approved business information into focus so the next decision or action is better informed.
- 03
Speed to Succeed
Keep campaigns and projects moving toward their intended results.
Coordinate execution, surface friction, and continuously improve the work that turns plans into outcomes.
OPTIMA AI Business Audit
Find your best first move across the Three Speeds.
One workforce across the business
Five Connected Areas. One Human + AI Operating Team.
OPTIMA is configured around the work and decisions that matter in your business, not a fixed catalog of digital employees.
OPTIMAHuman + AIManaged by RushTree
Sales
Create and convert opportunity faster.
Marketing
Turn strategy into coordinated execution.
Finance
Bring business signals into clearer focus.
Operations
Reduce friction and strengthen consistency.
Executive
Know what changed and what deserves attention.
AIM in motion
The Capability Keeps Adding Value.
OPTIMA creates an ongoing relationship between useful work, business improvement, leadership insight, and the next priority.
- A
Activate
Bring managed Human + AI capacity into operation.
RushTree activates approved AI support around priority work while people retain judgment, relationships, decisions, and authority.
- I
Improve
Keep the next useful improvement in view.
Continuous optimization keeps attention on the work, friction, and opportunity that matter next.
- M
Measure
Make progress visible to leadership.
Business performance and value signals give leaders a clearer view of whether the company is getting stronger.
Business value with human authority
Know Whether the Business Is Getting Stronger.
Continuous optimization and business-value intelligence help leadership focus on what matters next. OPTIMA supports the decision. Authorized people make it.
OPTIMA ValueBuilder provides business optimization intelligence, not a certified valuation or a guaranteed increase in sale price. Approval requirements follow each client's policies and operating context.
Pricing Based on Your AI Business Audit
One Managed Human + AI Capability. Right-Sized for Your Business.
OPTIMA Growth, Scale, and Enterprise configurations match different levels of business complexity. The AI Business Audit identifies the right fit and investment.
Three configurations
Growth. Scale. Enterprise.
PricingAfter Your AI Business Audit
- Managed monthly OPTIMA subscription
- One-time OPTIMA Design + Launch
- The AIM Cycle and Authority by Design
- Additional custom scope identified separately
Pricing is provided before any commitment.
Your next best step
Build the Human + AI Workforce Your Business Actually Needs.
Start with the OPTIMA AI Business Audit. Find the highest-value opportunity, establish the right human boundaries, and let RushTree configure the capability around your business.