Instagram caption
Your team brings the judgment.
AI brings more capacity.
Start where work gets stuck: lead follow-up, company knowledge or recurring operations. Give AI a clear role. Keep people in control.
That’s the thinking behind OPTIMA.
RUSHTREE / OPTIMA™
Meet CAMI, an AI Coworker for Coordinated Marketing Content
See how one approved campaign idea can become coordinated content across several channels while your team retains review and publishing authority.
Understand the work. Simplify the process. Put AI to work with purpose.
Your people lead. AI expands capacity.
90Day guided transformation
3Working AI workflows
HumanAuthority retained
Need a focused first move? OPTIMA FOUNDATION launches one revenue workflow in 30 days.
CAMI™ / Marketing & Content Studio
One idea.
A campaign you can see.
Your AI-powered marketing and social content studio. Explore a complete sample campaign built around one RushTree message, adapted for each channel.
Prepared examples, not live generation
THE CAMPAIGN IDEAYour people lead. AI expands capacity.
A practical Human + AI workforce needs a shared foundation: approved business context, useful roles and clear human responsibility.
ONE VISUAL / TWO CHANNELS
A consistent brand.
A different conversation.
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What could your team do with better-prepared work?
Imagine prospect research ready before a call, company knowledge easier to find, and campaign drafts ready for review. OPTIMA improves the workflow and information first, then configures priority AI coworkers around the work through a 30- or 90-day guided program.
Which task would you give your team help with first?
10-second sample vertical campaign video · AI-generated presenter
Take the AI Readiness AuditBRANDED VIDEO SHORTS
Your campaign.
In motion.
Create branded vertical video shorts alongside your social posts, graphics, carousels and emails. CAMI coordinates scripts and production through a compatible video creation tool connected to your AI workspace. Your team reviews and approves the finished content.
Video creation requires a supported connection and an active account with your selected provider. Subscription and generation fees are separate.
Read the video transcript
RushTree OPTIMA. Your Human plus AI workforce. Start your AI transformation now at audit.rushtreeai.com.
Your next AI investment should start with a job description.
Before choosing another tool, ask three questions:
- What recurring work needs help?
- What approved information does that work require?
- Which decisions must stay with a person?
That is how you move from experimenting with AI to designing a Human + AI workforce.
Establish shared business context, clear roles and human approvals. Test priority coworkers on real work. Expand when your team is ready.
With OPTIMA, RushTree builds the shared foundation for your Human + AI workforce across Speed to Lead, Speed to Need and Speed to Succeed. Foundation improves, implements, and tests one revenue-focused AI workflow in 30 days. Complete delivers three improved, implemented, and tested AI workflows across the Three Speeds in 90 days. Ten coworker roles are available as a capability library, while the selected program determines what is implemented.
Your people lead. AI expands capacity.
Schedule a Private OPTIMA Strategy MeetingFIVE FINISHED SLIDE DESIGNS
A story worth swiping.
From the human role to the Three Speeds, then a clear next step. Each slide carries one idea.
Schedule a Private OPTIMA Strategy MeetingRushTree AIHuman + AI, by design.
RushTree AIHuman + AI, by design.
RushTree AIHuman + AI, by design.
RushTree AIHuman + AI, by design.
RushTree AIHuman + AI, by design.
From RushTree AI
Subject What work would you give an AI coworker first?
Preview Start with one useful role. Keep your people in control.
RushTree AIHuman + AI, by design.
Give your team a better starting point.
Your team knows the business. But researching prospects, finding company information and preparing recurring work can consume attention that belongs elsewhere.
A practical AI workforce starts by giving that work a clear owner, approved information and defined human review.
OPTIMA brings those pieces together in a shared company foundation, with 10 business-specific AI coworker packages across Lead, Need and Succeed, guided implementation and a roadmap to expand.
Choose a 30-day Foundation or a 90-day Complete path. The highest-value coworkers are configured and tested on real work according to the selected scope.
Want to identify the best starting point for your business?
Schedule a Private OPTIMA Strategy MeetingBuilt with RushTree. Run by your team.
RushTree AIHuman + AI, by design.
Stop asking what AI can do.
Ask what work needs help.
Look for work your team understands but struggles to keep moving: a prospect waiting for follow-up, a policy nobody can find, or a campaign that stalls between idea and execution.
Give AI a defined role. Give your people clear authority.
Try this with one workflow
- Name the work. Be specific about the task and the output you need.
- Approve the context. Decide which information the coworker may use.
- Define human review. Make approval and accountability explicit.
- Test a real example. Evaluate usefulness before expanding the role.
This is the principle behind OPTIMA’s foundation-first approach: understand the work, improve the information, test priority coworkers on real tasks, and expand through a clear roadmap.
Schedule a Private OPTIMA Strategy MeetingOne idea. Multiple channels.
One consistent brand.
These are prepared examples for RushTree, not client results or live generation. Available image, carousel and video capabilities depend on the selected tools and agreed scope. Scheduling or distribution requires technical support and specific authorization. Automatic publishing to every network and fixed content, lead or revenue quantities are not promised.
Video transcript and context
The demonstration follows CAMI from an approved campaign brief through coordinated visual, social, email and editorial content. Each output remains a draft until a person reviews and approves it for use.
CAMI illustrates one configured coworker. Exact channels, integrations and publishing steps depend on the supported environment and agreed scope.
Better work. Better information. Purposeful AI.
Build a Human + AI Workforce Your Team Can Actually Use.
Start with a private strategy meeting to identify your highest-value workflow, confirm program fit, and choose the right supported AI environment.
Built with RushTree. Run by your team.